Metaverse World Builders DigitalandArchitects teamed up last year with ecultify.com for Nickelodeon India. They built a Metaverse Space for the Kids’ Choice Awards ’21 India presented by Alpenliebe Eclairs Plus. The project was to create a purpose-built digital event in Decentraland. Nickelodeon is an American pay-to-view television channel which launched in 1979. It is part of Paramount Global through, and its programming is aimed at children aged 2–17.
Nickelodeon India, true to its promise to empower and entertain kids, the KCA is the only awards show that offers kids the opportunity to vote for their favourites across multiple categories. The nominations came from a research study gathering viewing information to determine who and what were the kids’ were watching during the lockdown. Kids were invited to select and vote for their favourite shows via some of the biggest streaming platforms in India.
Nickelodeon’s most popular shows include Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Paw Patrol.