All the latest news about Metaverse Brands, we will keep you up to date with the latest brand ventures into the Metaverse, from fashion to restaurants.
Mr Bean’s iconic character has entered the Metaverse with an NFT collection of 3,333 digital collectables that gain their inspiration from the cartoon series. Banijay has collaborated with Metaverse architect FOMO Lab to bring Mr Bean’s digital assets to the world via NFT marketplace The Avenue.…
Decentraland hosted the Metaverses first-ever fashion week called MVFW at the end of March, to mixed reviews. The event was free to attend and attracted 30,000 visitors on the first day alone. Visitors had the option to buy digital wearables from designers to personalise avatars via Metaverse NFTs and an Ethereum wallet.…
Volkswagen has begun an interactive advertising campaign, featuring augmented reality scenes from the Metaverse, to promote the safety and intelligence features of its latest Polo model, the IQ.DRIVE according to The Drum. Aimed at the South African market the ads feature recognisable Johannesburg streets populated by avatars in the Metaverse.…
Five months ago Nike opened its first Metaverse store Nikeland in Roblox to great aplomb. Since then, Nike claim to had nearly seven million visitors. The news goes to ease doubts that professionally designed metaverse worlds attract huge audiences. Until now, primarily popular Metaverses have been events that pull in big crowds, notary music venues, and DJs have hosted events for millions of people on the Metaverse.…
Playboy, a company, founded by Hugh Hefner and his associates, are looking to the Metaverse to rebrand themselves for a younger audience. The iconic brand was founded in 1953, and the first issue of its magazine featured a centrefold of Marilyn Monroe.…
Dolce & Gabbana merged the virtual world with the catwalk in Milan last week. They were combining their fashion show with the Metaverse. At the show a virtual catwalk was projected together with a real one. With real-life models emerging from 3D avatars dressed in D&G garments, who then walked the catwalk.…
McDonald’s, which operates in 40,000 locations worldwide, has filed ten patent applications for its restaurants and McCafe related to the Metaverse. Trademark attorney Josh Gerben announced the move in a tweet titled “McDonald’s is headed to the metaverse”. The Fast Food company appear to be vigorously preparing to embrace the digital landscape.…
Victoria’s Secret, an American lingerie and beauty company known for its prominent marketing, is the latest brand to position itself for the Metaverse. Michael Kondoudis, a patent lawyer, said via Twitter that Victoria’s Secret had developed four digital collections and media using blockchain technology and online clothing and media for use in the virtual world.…