Manchester City is building the world’s first virtual football stadium in the Metaverse with VR experts Sony subsidiary Hawk-Eye according to inews. The Premier League Champions have signed a three-year deal to recreate the Etihad in virtual reality. It is hoped fans will be able to watch matches in the virtual stadium within the metaverse. Plans and ideas also include lounges where fans can meet and mingle with players and digital assets that can only be purchased virtually.
The metaverse could transform the broadcasting rights of football with individual clubs selling tickets as events within the Metaverse. Football matches could be streamed into virtual environments with fans having multiple views within a computer-generated stadium.