The metaverse “does not exist yet” according to Norton Rose Fulbright in the article that describes the metaverse as a digital parallel to the physical world. And in many ways, this is correct. The term “the metaverse” is in danger of becoming a word without substance. Used to describe extended reality, to describe smartphone apps, …
There is no “Metaverse” without Interoperability. Read More »
Will Smith actor, comedian, musician and film producer has released a teaser video entitled “Will Smith Steps into the metaverse”. The rapper and actor is seen jumping into a virtual world in a video posted by NFT artist @toomuchlag. Last year “Fortnite” collaborated with Will Smith to produce a “Bad Boys” skin and Epic Games could …
The metaverse is an architectural utopia, in the real world, funding, planning permission, environment, and construction technology constrain architects. However, in the metaverse, no such boundaries exist. The metaverse architect is free to provide conceptual buildings that could not otherwise be created. Construction on the metaverse is in its infancy and as the technology evolves …
The deal to purchase Activision Blizzard for $69 Billion is Microsofts biggest acquisition yet in the gaming industry. With this acquisition, Microsoft will become the world’s third-largest games company after Tencent and Sony. But the deal goes beyond gaming and aligns with Microsoft’s long-term vision of the metaverse. In a statement about the proposed takeover, …
What Microsofts Acquisition Of Activision Blizzard Means To the Metaverse Read More »
Facial expression, eye movements, and body language are just some of the ways platforms may measure marketing performance in the metaverse. Advertising engagement could be measured by biometric responses. An article in the Financial Times reported that Meta has filed several patents based on human body language interpretation. Patent technology includes eye and face measurements that are …
Metaverse Adverts Could Use Biometrics To Measure Conversion Read More »
The metaverse is a diverse and fast-growing industry with new enterprises popping up every month. It incorporates several types of extended reality technology and different platforms offer varied types of experience. Thanks to Dr. Mark van Rijmenam for starting this guide, a part of his forthcoming book “Step into the Metaverse“. Here is an A-Z …
You might be forgiven for thinking the Metaverse started with Facebook’s change of name to Meta Platforms. Certainly, the unexpected move by Mark Zuckerberg helped bring the metaverse into mainstream dialect, but the roots of the metaverse go back much further. Neal Stephenson in his 1992 novel Snow Crash first coined the term “metaverse” and …
The metaverse promises to change the way we interact with the world around us. This disruptive technology has the potential to impact every aspect of our lives by fusing reality with simulation. Extended Reality (XR), Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) form the foundations of the metaverse. They promise to revolutionise …
The difference between XR, VR, AR, and MR – the building blocks of the metaverse Read More »
Interest in the metaverse investment has increased exponentially in the last few months. With Facebook announcing their change of name to Meta Platforms, the term “metaverse” hit the mainstream. Fuelled by the metaverse’s growing popularity experts in the industry say metaverse land has increased by 4-500% in the last few months. The Covid pandemic that has …
Virtual property, the smart way to increase your Metaverse Real Estate Read More »
Metaverse World Builders launched their hub which is available to visit in AltspaceVR. Many thanks to Shushu (one of our most creative artists and world builders) for building this virtual location in the metaverse. Why not take a look? go to destination WPD305. If you would like a personal guide then please get in touch …