Football legend and business entrepreneur and Spice Girls husband, David Beckham is set to enter the Metaverse in a collaboration with the DigitalBits blockchain. Beckham will become the brand’s ambassador. They hope, Beckham will help to communicate the blockchain to consumers, brands and other organisations.…
Five months ago Nike opened its first Metaverse store Nikeland in Roblox to great aplomb. Since then, Nike claim to had nearly seven million visitors. The news goes to ease doubts that professionally designed metaverse worlds attract huge audiences. Until now, primarily popular Metaverses have been events that pull in big crowds, notary music venues, and DJs have hosted events for millions of people on the Metaverse.…
Tim Berners-Lee, the inventor of the world wide web, spoke about his vision of the Metaverse in a Keynote speech at Tech Show London last week. He was asked by TechInformed whether he believed it was possible to interlink metaverses together in a similar way that the computer scientist did with the internet.…
Playboy, a company, founded by Hugh Hefner and his associates, are looking to the Metaverse to rebrand themselves for a younger audience. The iconic brand was founded in 1953, and the first issue of its magazine featured a centrefold of Marilyn Monroe.…
Last week the BBC reported that a reporter posing as a 13-year girl was exposed to strip clubs, sexual content and rape threats in the Metaverse. The incident happened on VRChat, an app that can be downloaded from the popular Meta Quest 2 VR headset.…
Dolce & Gabbana merged the virtual world with the catwalk in Milan last week. They were combining their fashion show with the Metaverse. At the show a virtual catwalk was projected together with a real one. With real-life models emerging from 3D avatars dressed in D&G garments, who then walked the catwalk.…
Manchester City is building the world’s first virtual football stadium in the Metaverse with VR experts Sony subsidiary Hawk-Eye according to inews. The Premier League Champions have signed a three-year deal to recreate the Etihad in virtual reality. It is hoped fans will be able to watch matches in the virtual stadium within the metaverse.…
McDonald’s, which operates in 40,000 locations worldwide, has filed ten patent applications for its restaurants and McCafe related to the Metaverse. Trademark attorney Josh Gerben announced the move in a tweet titled “McDonald’s is headed to the metaverse”. The Fast Food company appear to be vigorously preparing to embrace the digital landscape.…
J.P. Morgan has become the first Wall Street bank to open in the Metaverse, having launched an investors lounge called Onyx in Decentraland, a decentralised Metaverse platform. The Onyx Lounge is built-in the Metajuku part of Decentraland. It features a circling tiger and a digital portrait of the CEO of J.P.…
Victoria’s Secret, an American lingerie and beauty company known for its prominent marketing, is the latest brand to position itself for the Metaverse. Michael Kondoudis, a patent lawyer, said via Twitter that Victoria’s Secret had developed four digital collections and media using blockchain technology and online clothing and media for use in the virtual world.…