Volkswagen has begun an interactive advertising campaign, featuring augmented reality scenes from the Metaverse, to promote the safety and intelligence features of its latest Polo model, the IQ.DRIVE according to The Drum. Aimed at the South African market the ads feature recognisable Johannesburg streets populated by avatars in the Metaverse. ‘Game On’ merges interactive gaming with a treasure hunt contest for hidden NFTs.
Players that find the hidden NFTs will win real and virtual prizes, including a PS5 and tuition by the Volkswagen Advanced Driving Academy. The contest invites the discovery of a constellation of 100 NFTs collectively dubbed the ‘Mzansiverse.’